![]() ![]() Meanwhile, if you’re categorized as a “hotel,” you can’t use Google Posts, and if you’re categorized as an educational institution, you won’t be able to receive reviews.Ĭhoosing a primary category should be simple - just pick what you are, right? It sounds straightforward, but choosing the wrong category can have a huge impact on your visibility in the local pack. If you’re categorized as an “auto dealership,” you can have multiple listings for each brand you sell, plus a listing for each brand’s sales, parts, or services departments. Your primary category carries the most weight in the algorithm and will determine what features your business has access to, so choose it with extra care.įor example, if you’re categorized as a “restaurant,” you’ll unlock the menu feature. Google allows you to choose a primary category and up to ten secondary categories. Picking the right categories is absolutely vital for showing up in the search results In fact, experts say it’s the number one local pack ranking factor. In this article, we’re going to show you five advanced GMB optimization tips that will help you stand out from competitors in local searches, get your profile more traffic, and drive more conversions. This advice is for owners who have taken care of the essentials and are ready to take their listing to the next level. We’re writing this with the assumption that you’ve already done the basic housekeeping items, like verifying your listing, adding your phone number and address, and inserting links to your website. ![]() But, if you need an intro to GMB basics, check out some of our advice here. If you’re looking for Google My Business 101, this article isn’t for you. And with “near me” searches increasing by almost 400% percent over the past five years, you’ve been working hard to get your Google My Business placed in what’s known as the map-pack, 3-pack, local pack, or what we like to call it at Ardent Creative, the “snack pack.” At this point, you understand why 44% of local search clicks go to the top three results. Utilizing Google business insights, you can extend your businesss reach. ![]() As a business owner, you don’t need anybody to explain the importance of ranking high in Google’s local search results. Google My Business analytics further offers data about your local search performance, the number of views your business listing has received, website click-through, the number of calls or messages received, requesting direction, etc. ![]()
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